Marketing Plan for the Samsung Galaxy Tablet

Introduction Marketing refers to â€Å"the set of institutions, activities, and processes for creating, communicating, delivering, and exchanging goods and services that have value for customers, partners, and the society†. Thus, marketing aims at identifying and satisfying customers’ needs effectively.Advertising We will write a custom essay sample on Marketing Plan for the Samsung Galaxy Tablet specifically for you for only $16.05 $11/page Learn More Marketing is crucial to an organization’s success. It enables an organization to â€Å"integrate and align its resources and functions to an overall goal of customer satisfaction†. Effective marketing requires a marketing plan. A marketing plan refers to â€Å"a written document that describes how an organization intends to reach its target market†. It entails a situation analysis, an organization’s goals, marketing strategies, and marketing mix decisions. This pap er discusses the marketing plan for the successful development, commercialization, and introduction of the Samsung galaxy tablet into the market. Situation Analysis Strengths In the past decades, Samsung has emerged as one of the most competitive companies. Samsung boasts of several strengths. First, it focuses on producing electronic devices with a hardware system, which is compatible with most software and operating systems. This has enabled Samsung to have an edge over its competitors such as Apple. As a result, â€Å"Samsung’s Android mobile phones and tablets have gained a huge market share as opposed to Apple’s iOS and OS X†. Second, Samsung is one of the most innovative mobile phone companies. For example, â€Å"in 2011 Samsung was among the top patent assignees in the United States of America†. The acquisition of several patents has enabled it to surpass most of its competitors. Additionally, the company has won several awards for its productsâ₠¬â„¢ designs, which are user friendly and unique. Samsung also has a major focus on designing environmentally friendly products.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Third, the company has a strong financial base because it has a significant market share in a number of its products’ categories. Moreover, Samsung’s manufacturing firms are located in countries where the cost of production is relatively low. As a result, it incurs low costs of production; hence, it can offer its products at a lower price. Fourth, Samsung has managed to market its brand effectively. It is among the top rising brands. â€Å"From 2011 to 2012, the company’s popularity rose by 40 percent†. This rise was mainly attributed to strategic marketing techniques. For example, the company uses varied avenues such as sporting events to market its products. Weaknesses Despite its streng ths, Samsung faces a number of challenges. First, the company lacks its own software. Software production can enable a company to attain a high profit margin. It also helps to popularize a company’s product and promote its brand loyalty. Therefore, Samsung is disadvantaged compared to its main competitors such as Apple. Second, the company has businesses in a number of industries. Thus, â€Å"it might lose focus by competing in several industries†. In the past years, Samsung has been found guilty of patent infringement. Consequently, this has had a negative effect on its reputation. Third, Samsung is one of the largest electronic companies in the world. Nonetheless, the company experiences a relatively low gross profit margin due to the company’s aggressive price cuts on its products. Opportunities Samsung has numerous opportunities that it can seize in order to enable it expand further. For instance, â€Å"the smartphone market in India is one of the least pen etrated among the Asian countries†. Therefore, its strong presence in India can enable it to maximize gains in India’s smartphone market. The introduction of smartphones and tablets has led to a major increase in the demand for application processors. Fortunately, â€Å"Samsung is one of the main manufacturers of application processors for tablets and smartphones†. Therefore, Samsung stands a better chance of meeting this demand because it has a superior experience in the production of processors.Advertising We will write a custom essay sample on Marketing Plan for the Samsung Galaxy Tablet specifically for you for only $16.05 $11/page Learn More Samsung is also one of the dominant players in the tablet market. Therefore, the company has high chances of expanding its niche in the tablet market by producing unique and high quality tablet models. Samsung has a large patents portfolio. As a result, it has a competitive advantage over it rivals. Therefore, it can be able to acquire more patents through acquisition of other firms. Threats Samsung faces a number of threats to its business operations. First, the smartphone market in the developed countries is highly saturated; hence, it might not reap major gains in the developed countries. Second, rapid technological change is also a major threat to the company. Currently, Samsung is under pressure to keep on producing new products at a faster rate. However, this is often difficult whenever a company aims at being innovative and successful because innovations take considerable time. Third, Samsung is prone to experience major price wars. For instance, the company has been offering its products at a relatively lower price compared to its competitors. Therefore, its competitors may also follow the trend. Unfortunately, this will significantly erode Samsung’s profit margins, which are already low. Industry Trends and Competition Samsung is one of the major compan ies in the tablet industry. Others include Apple, Asus, Acer, and Nokia. All the players in the tablet industry have continued to produce new tablet models. For example, at the beginning of 2014, Asus introduced the Transformer Book TD300. â€Å"The new tablet model by Asus switches instantly from Windows 8.1 to Android and back†. In a similar manner, Apple has also developed new tablet models such as the iPad Air, which â€Å"has a thinner aluminum body chassis, identical to the iPad mini†. Furthermore, the tablet market is likely to expand due to an anticipated decline in the use of laptops. A number of people have adopted tablets because of their convenience.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Tablets are portable and effective compared to laptops and desktops. Consequently, there has been a rise in the demand and supply of tablets in the market. This has led to a stiff competition among various companies. Therefore, the price and quality of a tablet plays a critical role in determining customers’ purchasing patterns. The Organization’s Mission Statement A mission statement is a statement of purpose. It explains the reason for the existence of an organization. It guides the decisions and actions of an organization. A mission statement for a commercial company should comprise three major elements. These include â€Å"the key market, the contribution of the organization, and the distinction of its product or service†. Therefore, Samsung will adopt the following mission statement: â€Å"to be the most successful electronic company in the world by developing user friendly tablets that brings a lively experience to all internet users.† Performance g oals The company will pursue the following goals. First, the company aims at realizing a monthly turnover of $500,000. Second, the company aims at supplying the Samsung galaxy tablet to the major online stores by the end of the first month after its launch. Third, the company plans to distribute the Samsung galaxy tablet in all Asian countries within the first six months. Marketing strategy A marketing strategy should â€Å"enable an organization to concentrate its resources on the optimal opportunities with the major aim of increasing sales and achieving sustainable competitive advantage†. A marketing strategy is one of the most essential elements of a marketing plan. A number of marketing strategies are often developed as long-term plans. In such a case, an organization is often required to develop a tactical plan. A tactical plan spells out what an organization aims at achieving within a period of one year. There are different types of marketing strategies that a company c an adopt. The choice of a particular marketing strategy is largely determined by the situation analysis. For instance, the strengths and opportunities identified in the situation analysis determine the strategy that a company adopts. In most instances, a company’s success is determined by its strengths and opportunities. Similarly, the choice of a marketing strategy depends on an organization’s mission statement, as well as, the company’s goals and objectives. Some of the marketing strategies include the product differentiation strategy, cost leadership strategy, and the market focus strategy. The product differentiation strategy involves the creation of a product or service that is distinct from one’s competitors. Therefore, a company that adopts this strategy will have to ensure that its product has specific attributes that are unique from other products in the market. On the other hand, the cost leadership strategy is intended to enable a company to at tract cost-sensitive customers. Thus, a company will sell its product at a relatively lower price compared to its competitors. This strategy is most suitable for a company, which incurs lower production and marketing costs. The market focus strategy requires a company to describe its market scope. Thus, a company can choose to have a narrow market scope or a broader market scope. Additionally, â€Å"a company may opt to specialize in the production of a particular product in order to meet the unique needs of customers in a given market segment†. Samsung will adopt the product differentiation strategy. This strategy will be most suitable for commercialization and introduction of the Samsung galaxy tablet into the market. The Samsung galaxy tablet has a distinct model from other tablets in the market. Its model is user friendly and can enable internet users to enjoy lively internet browsing. For instance, the Samsung galaxy tablet has a wider screen, which can enable a user to perform multiple tasks. Additionally, the Samsung galaxy tablet is lighter; hence, portable. Market Segmentation Samsung targets people who are eighteen years and above. The company targets adults because the galaxy tablet will facilitate their activities. For example, the tablet has several applications with varied functions. The Samsung galaxy tablet will also be suitable for both male and female users. For instance, the galaxy tablet has different colors such as black, yellow, and silver. Thus, users have a chance to make a choice between the colors available. Additionally, the Samsung galaxy tablet is lighter. As a result, it can easily fit into a jacket’s pocket or in a handbag. Samsung also targets all professionals in various fields. For instance, the galaxy tablet will be suitable for businesspersons who use the internet several times in a day to communicate with clients. It is also suitable for professionals who may wish to prepare and make presentations. The galaxy tablet will also be suitable for professionals who travel regularly. Therefore, the Samsung galaxy tablet can enable them to work while travelling. Integrated Marketing Mix Product Samsung galaxy tablet is seven inches long. It has two cameras and is compatible with a flash disk. â€Å"The Samsung galaxy tablet uses Android 2.2 with market support†. It also has a number of pre-installed applications. Finally, â€Å"the Samsung galaxy tablet has five default home screens†. Price The Samsung galaxy tablet will cost approximately $600 to $500. However, the price will differ from one country to another. One of the major price determinants for the Samsung galaxy tablet will be the market situation in a given country. For instance, factors such as market competition and cost of operations incurred by distributors will influence the local prices in various countries. Location and Distribution Samsung dealers will distribute the Samsung galaxy tablet to all regions within thei r respective countries. The tablet will be available in the major retail stores in various countries. In addition, customers will also have the privilege to purchase the tablet from online stores. Promotion Samsung will use various advertisement channels to market its galaxy tablet. For instance, Samsung will use both print and electronic media for advertisement. The company also intends to organize major sales promotions in the first three months. Summary and recommendations for the execution of the plan This marketing plan aims at maximizing Samsung’s profits. It provides a detailed description of the company’s strengths such as a large market share, superior experience in the production of electronic devices, and sustained innovation. The company intends to use the product differentiation strategy as its marketing strategy. The company should take note of the following factors in order to execute the marketing plan effectively. First, the company should conduct regu lar evaluation in order to determine progress. It should use the evaluation results to make improvements where necessary. Second, the company should ensure a timely distribution of the tablets immediately after the launch of the galaxy tablet. Third, the company should minimize costs in the execution of the marketing plan in order to increase its gross profit margin Conclusion From the above discussion, it is evident that a marketing plan is a crucial tool that enables a company to have an edge over its competitors. It provides a situation analysis that spells out a company’s strengths and opportunities. Therefore, a marketing plan helps to focus a company’s operations, goals, and decisions. References Jurevicius, O. (2013, May 13). SWOT Anayses. Retrieved from Strategic Management Insight: https://www.strategicmanagementinsight.com/ Proctor, T., Chernev, A. (2002). Strategic Marketing: An Introduction. Psychology Press: London. Samsung. (2013). Galaxy Tabs. Retrieved from Samsung: https://www.samsung.com/us/ Whalley, A. (2010). Marketing Definition. London: Bookboon. This essay on Marketing Plan for the Samsung Galaxy Tablet was written and submitted by user Marlee Ratliff to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Land form Pattern and Processes essays

Land form Pattern and Processes essays Chapter 1 Land form Patterns and Processes 2. List the zones of the earth. For each zone state the thickness, and two features of each. (A) Inner Core: 2700 km, solid and made mostly of iron with lesser amounts of nickle. (B) Outer Core: 2300 km, molten and made mostly of iron and nickle (C) Mantle: 2900 km, divided into lower and upper levels, the asthenosphere is in plastic state, sometimes acting like a liquid (D) Mohorovicic Discontinuity: -, Boundary between mantle and lithosphere, at which earthquake waves abruptly change speeds. (E) Lithosphere 1-100 km, lowest density, solid and rigid, and can be divided into layers one under the ocean basins and one making up continents. 3. (A) What are the two main materials that make up the lithosphere? The two main materials that make up the earths lithosphere are aluminum and magnesium. Minerals are the combination of elements. 3. (C) What are the two most common elements in minerals? The two most common elements in minerals are oxygen and silicon. 4. What is the difference between igneous and sedimentary rock? Igneous: rock forms when molten substance underneath the surface, called magma or lava cools down and crystallizes. Sedimentary: Forms when groups of rock pieces merge and cement together. Metamorphic: referring to the change in a rock from its original from by heat or by pressure beneath the earths surface. Metamorphic rock is a rock thus changed. Topography: the natural and human features of the earths surface. 7. (A) What are the two types of flat regions? The two types of flat regions are plains and plateaus. Plains: is frequently found along the coastal areas or at lower elevations. Plateaus: are another type of flat region unlike plains, they have been raised upward into higher elevations by movement of earths crust. 8. What is the difference between a hill and a mountain? The difference between a hill a...

The Scarlet Letter Study Guide

The Scarlet Letter Study Guide Nathaniel Hawthorne’s 1850 novel, The Scarlet Letter, is a classic of early American literature. Written at a time when American cultural identity was starting to develop, the author portrays a believable representation of a Puritan colony during the nation’s earliest days. The book tells the story of Hester Prynne, a woman in 17th century Boston- then known just as the Massachusetts Bay Colony- who is forced to wear a scarlet â€Å"A† on her chest as punishment for having a baby out of wedlock. Through the story of Hester, Hawthorne explores the community as a whole and the norms and mores under which it operates. Fast Facts: The Scarlet Letter Title: The Scarlet LetterAuthor: Nathaniel HawthornePublisher: Ticknor, Reed FieldsYear Published: 1850Genre: Historical fictionType of Work: NovelOriginal Language: EnglishThemes: Shame and judgment, public vs. private, scientific and religious beliefsMain Characters: Hester Prynne, Arthur Dimmesdale, Roger Chillingworth, PearlNotable Adaptations: The 2010 teen comedy film â€Å"Easy A,† starring Emma Stone was partially inspired by the novel.Fun Fact: Nathaniel Hawthorne’s last name originally didn’t contain the â€Å"w,† but he added it to distance himself slightly from his family’s past. Plot Summary In mid-17th century Boston, then known as the Massachusetts Bay Colony, a woman named Hester Prynne is made to stand on a scaffold in the town square and endure abuse for several hours as punishment for birthing a child out of wedlock. The townspeople heckle her and implore her to reveal the child’s father, but she refuses. While this occurs, a stranger arrives in the colony and watches from the back of the crowd. When Hester is brought to her cell, the stranger visits her, and it is revealed that the man is her presumed dead husband from England, Roger Chillingworth. Once  Hester is released from jail, she lives alone with her daughter, Pearl, and dedicates herself to needlepointing. She lives in isolation from the rest of the community, which has scorned her. As Pearl grows up, she develops into a rambunctious young child, so much so that members of the town say that she should be removed from her mother’s care. Upon hearing this, Pearl makes an impassioned plea to the governor, who rules in her favor after the popular town minister, Arthur Dimmesdale, speaks to support her. While Hester is living alone with Pearl, Dimmesdale, whose health has begun to deteriorate, has found a new roommate: Chillingworth- who, as a physician, was assigned to take care of the beloved minister. This poses a problem for Dimmesdale, who is desperate to hide his shame from the rest of the community. At one point, though, the doctor sees a dark mark on the priest’s chest. Later, Dimmesdale is out walking one night, and winds up at the scaffold, where he reflects that he cannot bring himself to admit his guilt. He runs into Hester and Pearl. They talk and Hester reveals that she will tell Chillingworth the identity of Pearl’s father. This sends Dimmesdale into an even deeper depression, and he ultimately reveals himself to be Pearl’s father in front of the town upon the scaffold, shortly after giving one of his most rousing sermons. He then dies in Hester’s arms. Hester moves back to England (though she ultimately returns) with Pearl, who receives a large inheritance from Chillingworth upon his death. Major Characters Hester Prynne. Hester is the protagonist and wearer of the eponymous totem. She is a very independently minded woman, as evidenced by her committing adultery and her behavior after the fact. She is also a morally upright person in general- as opposed to the rest of the townspeople who believe themselves to be but aren’t. She eventually works her way back, somewhat, into the town’s good graces through her deeds, and ultimately rejects both of her suitors in favor of blazing her own trail. Arthur Dimmesdale. Dimmesdale is the town’s beloved minister, a public role he uses to shield his private involvement in an affair with Hester. Throughout the book he feels deep guilt and inner conflict over his behavior and public deceit- which ultimately kills him. Roger Chillingworth. Chillingworth is Hester’s older husband from England, but he did not come over with her, and is presumed dead by Hester, making his arrival quite surprising. He is a physician by trade, and is therefore assigned by the town to take care of Dimmesdale when his health begins to worsen. Pearl. Pearl is Hester’s (and Dimmesdale’s) daughter, and, as such, is the living embodiment of Hester’s â€Å"guilt†- and of her love and goodness, too. Pearl is often referred to as devilish, and at one point the townspeople try to have her taken away from Hester as further punishment. She never learns her father’s identity, or the meaning of the â€Å"A.†Ã‚   Major Themes Shame and Judgment. From the very beginning, the colony judges Hester and makes her feel ashamed for her actions, even though she was just following her heart and didn’t really hurt anybody. Dimmesdale, too, feels shame for his role in the affair, but he isn’t judged for it, since it remains a secret to all but him and Hester. Public vs. Private. Hester’s role in the affair is very public, and she is, therefore, punished very cruelly for it. Dimmesdale, on the other hand, escapes punishment because his role is unknown. As a result, she must bear her burden outwardly, which is painful no doubt, but she can exorcise it, whereas Dimmesdale must keep it to himself, which ultimately kills him. Scientific and Religious Beliefs. Through the relationship between Dimmesdale and Chillingworth, Hawthorne explores the differing roles in Puritan society of science and religion. The story is set at a time just before the Scientific Revolution, so it is still a deeply religious community. This can be seen through Dimmesdale, who is quite popular and an established authority figure, as opposed to Chillingworth, who is an outsider and new to the colony.   Literary Style The novel is framed by an opening story, â€Å"The Custom-House,† in which the narrator, who bears many biographical similarities to Nathaniel Hawthorne, tells of his time working at the customs house in Salem. There he discovers a scarlet â€Å"A† and a manuscript that tells of the happenings in the colony a century earlier; this manuscript then forms the basis of the novel, which is written by the narrator of â€Å"The Custom-House.† The book creates a convincing representation of life in one of America’s earliest communities, and makes use of the lexicon of that time. About the Author Nathaniel Hawthorne was born in 1804 in Salem, Massachusetts, to an old Puritan family; one of his ancestors was the only judge involved in the Salem Witch Trials who never repented his actions. Hawthorne’s work, which focused mostly on life in New England, was part of the Romanticism movement, and usually contained dark themes and love affairs, and deeply moral and complex psychological portraits. He is considered a pioneer of American literature and one of the nation’s greatest novelists.

Compare and contrast positivism and classicism and outline thier role Essay

Compare and contrast positivism and classicism and outline thier role as an explanation for criminal behaviour in Ireland - Essay Example Finally, role of both theories in determining criminal behavior in Ireland is studied. Classical and positivist school of thought are basic part of early criminological development. Cesare Beccaria proposed Classical perspective which was inspired by â€Å"On Crimes and Punishment† in 1764. He was concerned about reforming the brutal ways of punishment for bad deeds prevailed throughout Europe. He was a man of law who believed in philosophical and procedure based punishment that can provide moral support for criminal justice. According to Classical school of thought, man is a rational being who is blessed with free will. This knowledge and sense of choice enables man to judge the good or bad and its consequences for everyone including himself. Man is fully capable to understand and avoid crime considering the logical consequence of crime as punishment (O’Mahony, 2002, p.221). O’Mahony(2002) states the principles as: people should be treated equally before the law and punished only in accordance with the law; that punishment should be based on the act rather than the class of person who commits the act; the punishment should be based on a pleasure/pain reckoning so that the pain of punishment will always outweigh the pleasure to be gained from crime; and, perhaps most importantly ,that punishment should be commensurate with the seriousness of the offence and, though a prompt and effective deterrent, should be kept to the minimum†¦Most importantly, since man acts on the basis of his rational, self-regarding, cost/benefit analysis of the situation, he can be swayed to avoid crime, if he sees that it carries a high risk of appropriately severe punishment.(p.221) According to Joyce (2006), this school of thought developed from the enlightenment movements in Europe and expressed through liberalism, they believed in having society as a contract

What Causes Cancer Mutations Essay Example | Topics and Well Written Essays - 1500 words

What Causes Cancer Mutations - Essay Example As genes are the basic control machine of the cells, alteration of any kind may bring devastating consequences, or malignancy. When compared with the normal cells, where damage of any kind is taken care by the repair system, tumor cells do not have any repair mechanism for the damaged DNA and there is a constant proliferation of cells without displaying senescence hence, generating a series of abnormal cells, with altered cellular pathways for uncontrolled proliferation, figuring malignant tumors (Alberts 2007; Katzang et al. 2009). The Genesis of a Cancer Cell A normal cell turns into a cancer cell because of one or more mutations in its DNA, which can be inherited or acquired. Mutation is sudden abrupt changes that occur in the genetic material i.e. the DNA of the cell. This genetic material is facilitated by various agents called mutagens. Mutagens can be either physical agents such as UV radiations, X-rays etc or they could be some chemical agents which are capable of producing c hanges in the cell by reacting with cellular macromolecules. These chemical agents form bond with the cellular macromolecules, thereby alter their normal structures. If they combine with the genetic material, the peptide formation is affected. Thus, these mutagenic agents affect the normal well being of the cell and when such a defective cell replicates the cellular modification is also passed on. These cellular alterations may lead to cancer, where the carcinogenic agents (cancer causing) are capable of altering the cell division leading to the uncontrolled proliferation of the cell (Alberts 2007; Chemical Carcinogens, Web.). In case of the breast cancer, woman who inherits a single defective copy of either of these tumor suppressor genes BRCA1 and BRCA2 displays an augmented risk of developing breast cancer. However, carcinogenesis is a complex, multistage process, usually involving more than one genetic change. Other epigenetic factors responsible for carcinogenesis involve epige netic factors, such as level of hormones in the body, exposure to carcinogens and tumor promoting agents. These epigenetic factors do not produce cancer by themselves but enhances the likelihood of genetic mutation(s) resulting in cancer (Katzang et al. 2009). These genetic changes are categorized as - A. The activation of proto-oncogenes to oncogenes: Proto-oncogenes are the normal genes present in the cells and are responsible for controlling cell division, cell differentiation and apoptosis. A triggering factor such as a virus or exposure to any carcinogen brings malignant changes in the cell. B. The inactivation of tumor suppressor genes: A cell has the mechanism to protect itself from uncontrolled proliferation and tumor formation due to expression of genes called tumor suppressor genes. These genes possess the ability to suppress malignant changes and are also referred as antioncogenes. Mutation in proto-oncogenes or tumor suppressor genes results in the proliferation of tumor . Thus, a loss of function of tumor suppressor genes can be the critical event in carcinogenesis (Rang et al. 2007; Katzang 2009). More than 30 tumor suppressor genes as well as more than 100 dominant oncogenes have been found to be associated with various types of cancers (Rang et al. 2007). Characteristics of Cancer cells The genetic basis of cancer has been revealed through numerous animal models. The Cancer Genome Atlas aims at methodically differentiating the configurational source of cancer, through recognition of the genomic mutations linked with every cancer form. A corresponding progress and description forms the basis of understanding growth and external appearance of the cancer or tumor called the phenotype of the cancer, is essential for designing drugs that can

Development of Complex Societies Essay Example for Free

Development of Complex Societies Essay In the early stages of the development of complex societies, many different factors had a powerful impact on the way the societies developed. In some areas of the world, religion was the primary force that led to the creation of organized societies. Other areas developed on trade routes that made it necessary to develop complex societies to incorporate the growth of different economic classes and the wealth they generated into the structure of the government. In each part of the world where complex societies emerged, the communities were responding to different types of challenges and the complexities each society created forced them to confront new challenges which then led to the great, complex societies of history. The urban society of Mesopotamia developed because of the engineering discoveries that allowed residents of the area between the Tigris and Euphrates to increase food production, while the predictability of the Nile River allowed the Egyptians and Nubians to build large, complex societies around their commercial and religious activities. Many simple early societies were based around farming. Through cultivating crops and the land, people learned they could settle down in one place instead of being nomads and support a larger population of people. These villages needed a social structure, but their sizes were limited by the amount of food they could produce. In Mesopotamia, especially Sumeria and Babylon, there is not much rainfall, but farmers learned they could artificially irrigate their crops using the fresh water in the Tigris and Euphrates rivers[1]. The large-scale engineering projects required greater social organization than the simple farming communities that came before, but they also resulted in increased food production that allowed them to build cities. The urban centers that resulted required more sophisticated organization to make sure that the population was productive: that building projects could be completed, that resources were distributed fairly, and that the city could continue to grow[2]. The division of labor also created different economic classes, which resulted in various social classes as well. Some merchants grew wealthy catering to customers who came to the city from other places, and community building projects required supervision, organization, and funding[3]. Such a large society could not exist as small farmers trading with one another. Political authority was needed to maintain order between the citizens and protect the interests of the entire community, especially the cropland that existed outside the city walls. An example of the way that authority influenced society is the codification of laws by Hammurabi, especially as they related to family relationships and how husbands could treat their wives. Upper-class people whose marriages represented political and economic alliances were subject to the same law, so that even if a husband had a right to punish his wife for a suspected affair, he could not do anything to her unless he caught her in the act. If he did act out on his jealousy, he would be punished. Hammurabi’s laws treated women like the property of their husbands and fathers, but they also described certain standards of behavior that citizens should be expected to follow for the sake of stability and to reign in people’s behavior[4]. The innovation of urban development also led to the Sumerian creation of military power, as each city-state had to protect its farmland and irrigation projects from one another and from outside invaders. Once the city-states had organized themselves into relatively peaceful social organizations united under a single government, their growing populations often led them to go out and try to conquer other city-states or areas with more resources to increase their wealth[5]. In Mesopotamia, the social organization created in the first cities led to the establishment of the first empires. Along the Nile River in northern Africa, small city states also emerged due to the increased production of food that agriculture made possible. Agriculture first developed in Sudan, where people first cultivated wheat crops and domesticated animals that roamed the grassland. The growing populations made these cities into cultural and commercial centers, as well, and they also required political authority to keep the peace and maintain the functioning of all of the complex institutions of a city: dividing up resources, keeping the peace, and protecting their resources from other city-states[6]. These cities were often ruled over by Kings who were not only thought of as political authority but were also considered to be divine themselves, so they also held a great deal of religious authority[7]. Over time, the grasslands became desert and agricultural activity centered along the floodplains of the Nile River in Egypt and Nubia. Egypt, particularly, had a very wide and predictable floodplain which attracted immigrants and allowed the population to grow. United under one ruler, who was also considered to be divine, Egyptian society became increasingly complex. Massive amounts of resources, especially wheat from the fertile harvests, had to be dealt with, marketplaces had to be managed, and armies had to be raised to protect the fertile land from invaders. The main organizing force in Egyptian society was its strong religious component. The Pharaoh was considered a god as well as a king, and the religious power he held was just as important as the political power. The colossal building projects that the Egyptians embarked on, such as the pyramids and temples, required a very complex society and highly skilled workers and engineers[8]. They developed a very complex writing system not only to keep commercial records, but also to record their spiritual beliefs and the history of their empire. Harkhuf used it to document his exploration of Nubia and opening of trade routes there, showing the high levels of complexity that each of those societies had risen to[9]. Both the African and Mesopotamian civilizations developed out of small farming communities who practiced small-scale agriculture. In both areas, advances in agriculture led to increased populations living in densely-populated cities, which allowed the people to divide labor and specialize in different things. The division of labor led to advancement in almost every area: from engineering and agriculture to art and, especially, the political organizations that organized the whole society and made all of those things possible. Both civilizations developed writing systems, originally developed to keep records, but soon used to express imaginations, beliefs, and to write down the histories of their nations. While Mesopotamian cultures were organized around the complex building projects needed to irrigate their fields, societies in the Nile River had other pressures. Their cropland was regularly fertilized and irrigated, so their complexity developed out of a need to organize the wealth of the city-state and the empire that came as a result. Without the pressure of constantly trying to keep their crops irrigated, the Egyptians organized around religious beliefs, which they expressed in their greatest building projects and influenced almost everything they did. The pressures that led smaller societies to develop more complex structures were different in each case, but they both resulted in the building of the first great cities which are necessary for the political, social, and technological innovations of complex society. Although the places they lived were very different, the Sumerians and the Egyptians both developed writing to record their progress, political innovations to maintain control of growing populations, and laid the foundations for great building projects and the great civilizations that would come after them. Bibliography Bentley, Jerry H. and Ziegler, Herbert F., Traditions and Encounters Vol. 1 from The Beginning to 1500, 5th ed. New York: McGraw-Hill, 2010 [1] Jerry H. Bentley and Herbert F. Ziegler, Traditions and Encounters Vol. 1 from The Beginning to 1500, 5th ed. (New York: McGraw-Hill, 2010), 25 [2] Bentley and Ziegel, Traditions, 27 [3] Bentley and Ziegler, Traditions, 33 [4] Bentley and Ziegler, Traditions, 36 [5] Bentley and Ziegler, Traditions, 29 [6] Bentley and Ziegel, Traditions, 50-51 [7] Bentley and Ziegel, Traditions, 52 [8] Bentley and Ziegel, Traditions, 53 [9] Bentley and Ziegel, Traditions, 56

Emily Bronte’s Wuthering Heights Essay -- Emily Bronte, Wuthering Heigh

In Emily Bronte’s Wuthering Heights revenge is a common, reoccurring theme. According to Webster’s Dictionary, revenge is to inflict punishment in return for injury or insult. Within the novel, Wuthering Heights, revenge is an action taken by many people in order to redeem themselves. However, all of the characters end up in misery because of their hearts’ desire to avenge. In many novels, revenge is an action typically taken by the main villain upon the main hero. Revenge occurs often in both fiction and non-fiction books. Within Withering Heights, there are three examples of revenge that posses romantic tenets; Heathcliff’s revenge on Edgar and Catherine is the isolation tenet; Catherine’s revenge on Heathcliff is the elevated emotional level tenet; and Hindley’s revenge on Heathcl...