Competitive Advantages Of Johnson And Johnson Commerce Essay

Competitive Advantages Of Johnson And Johnson Commerce Essay Johnson  Ã‚  Johnson (JJ) was founded more than 120 years ago on a revolutionary idea that doctors and nurses should use sterile sutures, dressings and bandages to treat peoples wounds. Ever since, JJ has brought to the world, new ideas and products that have transformed human health and well-being. Johnson  Ã‚  Johnson has more than 250 companies located in 57 countries around the world involving specially in to three main businesses ; medical devices and diagnostics, pharmaceuticals, and consumer health care. JJ has experienced astonishing growth through global expansion, innovative products and processes, RD, services and quality that make a difference in peoples lives. Johnsons Baby is the most trusted brand of skin care products for mothers all over the world. Like Diaper rash care, baby powders, baby hair care, baby bath products and many more. They offer products and information targeting baby care, skin and hair care, nutritionals and so on. Creating meaningful innovation in health care within the consumer business franchise depends on a research strategy deeply involved in technology and consumer insight. This takes into consideration JJs vision: Bringing Science to the Art of Healthy Living! Major competitors Although the Consumer Health Care division is the smallest of the companys three segments, it includes some of the companys most recognizable brands such as Tylenol, Neutrogena, and Band-Aid. The major competitors of JJ are Novartis and Procter and Gamble in baby care products. Table 1: sales of Major Consumer Franchise in USD Millions Company Name Johnson Johnson (Baby Care) Novartis (consumer health) Procter Gamble (BABY CARE AND FAMILY CARE) 2007 1,982 NA 1,440 2008 2,214 1,125 1,728 2009 2,115 1,118 1,770 Table 1 and graph 1shows the greater sales figure of baby care products of JJ than its competitors which also includes family health care products. From this, we can see the highest market share of JJ in the industry. In baby care, they compete primarily in diapers, training pants and baby wipes, with approximately 35% of the global market share. Graph 1: chart showing sales of table 1. COMPETITIVE ADVANTAGES PRODUCTS The first competitive advantage for JNJ lies in its product itself which has NO MORE TEARS ® formula patent. Safety, comfort, and gentleness have always been a top most priority in its products. Instead of soap or alcohol it uses various harmless chemicals, and its products go through rigorous clinical testing to ensure the highest standards in baby care. Johnsons baby shampoos and soaps has been a trusted product for the parents which rinses very quickly and cleanly, and doesnt cause irritation to skin, eyes and scalp unlike others products. They have got most number of patented products. BRAND JJ has a history of 120 years of operations which has been trusted by doctors, nurses and parents around the world, now operating across 57 countries with more than 250 operating companies. In 2008, its brand value was worth of $3,582 millions, ranking 92 in the world. The company has been involved in many CSR activities like supporting International Youth Foundation for HIV/AIDS prevention program in Africa, child center in India, educating the people and providing handful tips regarding healthy and safety living, caring babies, and healthy environment. INNOVATION It is interesting to see innovation in terms of its products and processes as well in JJ, and every year it comes up with innovative products. Recently they have introduced new night time product which has been clinically proved to help babies fall asleep well and throughout the night. JJ has strong and well-equipped RD network, state-of-art technology, huge investment capacity, world-class research facilities, highly productive small team settings, and sound scientific methods. Every year JJ invests billions of dollars in RD, in 2008, it had invested 11.9% of its total sales (total sales figure was $7,577 million), ranking 7 in the worlds top companies spending in RD, and topmost in its industry. EXTENSIVE COLLABORATIONS JJ has been exclusively involved in selective licensing, acquiring and forming joint ventures for growth and expansion. Every year they enter in to 100s of strategic alliances and they have acquired more than 35 companies through the world so as to share best practices, acquire and develop cooperative talent, share research initiative, group purchasing and others. For example, in 2006, it acquired consumer section of Pfizer Consumer Healthcare (PCH), which added diverse portfolio in nine additional categories. In same year, it acquired Groupe Vendome, a reputed company in France involved in adult and baby skin product, and now JJ is selling product in their brand name in market of France. The ability to work across company and countries has helped JJ to produce most comprehensive and broad health care products, which has made them unique in the market. Their diversification is within the industry has made possible for cross business collaboration to address unmet health care needs. CORPORATE CULTURE Driven by the companys vision and support from top management, employee diversity has become one competitive advantage for JJ supported by various programs and activities like affinity groups, mentoring programs, diversity university, etc. Employees are encouraged to work in different divisions and roles so as to develop broadly. The business model adapted by JJ fundamentally uses the adaptation of entrepreneurial values. The decentralized corporate structure results in different people with different skills, thoughts, and ideas coming together and collaborating to develop products and technologies. The company has received various awards and recognitions for its best practices. We have the people, proprietary technology and capabilities of many diverse, entrepreneurial companies, this enables us to innovate at the intersections of our businesses. Thats an important competitive advantage and why were truly more than the sum of our many vibrant businesses. Johnson Johnsons Vice Chairman Christine Poon Sustainability and conclusion JJenjoys sustainable competitive advantage mainly due to corporate culture and brand name. Innovation has become possible because of its resource capabilities, extensive collaboration strategies and its business model. It would be surprising to see JJpossessing more core competencies which they have created from 120 years of operations. It has created more value to customers from benefit and cost advantage thorough increasing return rather than economies of scaleThus, we strongly believe that it will make them to stand out in the market in days ahead too.

Buddhism and the Matrix Essay -- essays research papers

The One In the film The Matrix Keanu Reeves plays Thomas A. Anderson, who is a man living a double life. One part of his life consists of working for a highly respectable software company. The second part of his life he is a hacker under the alias "Neo." One day Neo is approached by Morpheus (Laurence Fishburne) and is taught that everything he thought was real was actually The Matrix, a computer program developed by machines in order to use human beings as batteries. Morpheus has been searching his whole life for â€Å"the one† to end the war between the humans and machines. Morpheus feels Neo is the chosen one, the one who will set everyone free from the Matrix. Neo is reluctant to accept this responsibility, but through various mission and encounters he realizes that he is capable of this feat and allows himself to embody what is to be considered â€Å"the one.† Within the storyline of The Matrix there are many signs of Buddhism. The first of which is the idea of Samsara. Samsara is the process of death and rebirth, characterized by suffering, in which all beings are caught (Strong, 370). Suffering is a result of unawareness and yearning, which keeps humans locked in an illusion until they are able to recognize that their reality is false and they are able to renounce this false sense of self. This is related to the matrix because Morpheus explains it to be merely a â€Å"mental projection of your digital self,† and ...

Personal Experience that Changed my Life Essay

America may be experiencing the worst financial crisis this year. People may worry about losing jobs and missing opportunities for bigger earnings. But at age eighteen and fresh from high school graduation, I am all hopes and all set to start the best years of my life. Just a few years back, I was enjoying the comforts of home in Wooster, Ohio, simply unconcerned about my future. My parents were worried about my lagging interests so they decided to send me to a boarding school in Ashtabula called Grand River Academy. The school was noted for its effective programs built especially for struggling students. My parents’ decision was not in vain. I blended so easily in my boarding school and felt at home. I was smoothly able to realign my perspectives and developed the motivation to accomplish many things. Grand River Academy provided just the right push that I needed. While in the academy I developed computer skills and vast knowledge in computer networking. Soon an unexpected opportunity came that changed my destiny. Read more:Â  An Experience That Changed My Life The director of Grand River Academy offered me a workload in one of the special projects for community extension. The project aimed to develop a computer system for the school specifically for the programs involving the school’s beneficiary communities. I was tapped to be part of the team to develop the system. For the first time I was depended on and trusted that I could make a difference for the academy. It was an experience that changed me and made my vision of the future clearer and attainable. The high school project experience was significant to earn me a $6,000 – scholarship and college admission into one of the best universities in the country: Ashland University in Ohio. It is a dream-come-true for me. I give special gratitude to the Grand River Academy community for my ample preparations and being part of my achievements. Participating in the project team earned me this scholarship privilege and the key to my college education. No amount of financial crisis or global recessions can stop me now because I am determined to succeed.

Marketing Week 2 Journal

The components of the Gross Domestic Product (GDP) are the basic major forces driving the economy. This is because an increase in the amount of these components also means an increase in the GDP of a certain country. A high GDP means a high income of a country. These are: personal consumption, investments, government spending and net exports (the value of exports minus the value of imports) (Costales, 2000). Personal consumption is the expenditures of households on basic necessities in which receipts are being issued. A no-receipt purchase or something that is not registered to the government as a business is not included, as it is a part of the black market. Investments, on the other hand are capitals that are being used in businesses. These are non-financial product purchases. Government spending is the expenditures of the government in providing goods for the public, wages for the public workers and purchases of sectors of the government. However, it does not encompass social security or benefits. And last, is the net exports, the difference of the exports, goods produced for out of the country consumption, and imports, goods that come from other countries for consumption. There are also new forces driving the economy. These are breakthroughs that were discovered as time passed by and prove true to improve economic performance. Specifically, these are: technology and entrepreneurship. Technology has now been a great help in the development of the economy because of its benefits (Henry and Cooke, n.d.). Development of new technology makes costs lower for the producers and provides means for businesses to transact among others. On the other hand, entrepreneurship is the one who thinks of innovations that may be pursued. This is because introduction of new things prove useful to both consumers and producers. They also initiate job growth as they employ employees. References Costales, A. C., A. E. Bello, M. A. O. Catelo, A. C. Cuevas, G. I. Galinato and U-P. E. Rodriguez. Economics: Principles and Applications. Quezon City: JMC Press, Inc. â€Å"Information Technology Industries – of Growing Importance to the Economy and Jobs†. Retrieved October 25, 2007 Tesreau, K. and Gielazauskas, V. Entrepreneurship: A Driving Force in the New Economy. Retrieved October 25, 2007

Free Essays on Media Comparison

Case Studies in Mass Political Communication The most important tool for any democracy is information. Because by definition the supreme authority within a democracy rests with the people, mass communication becomes an essential element of informed decision making by that aggregate authority. In this way, any manipulation or lack of factual information has serious negative implications for the ability of a body of people to act consciously on its own behalf. Only an informed citizenry can participate in the cognizant decision-making process necessary for the advancement of its own needs. The question then arises as to the current state of mass communication within democracies. Are the media that communicate on a mass scale fulfilling their roles as scrupulous disseminators of information? What biases exist that may affect how the information is presented? How do the effects of these biases translate into the idea of an informed citizenry? All of these inquiries tap into the wide-ranging social implications of mass media. What follows is an analysis of a selected group of American mass media outlets for the purpose of determining strengths, weaknesses, similarities, differences, and biases, all in the context of their social implications. Means The media analysis will focus on five mass media outlets, including both print and broadcast media, and will compare each outlet’s coverage based on two consecutive days of reporting on a particular ongoing issue or story. For the purposes of diversification, three categorically different topics shall be used, which can be classified as international, national, or local news, respectively. For each individual topic, two of the five sources will be compared and contrasted, and have their coverage of the topic examined in terms of framing, journalistic practices, and â€Å"the four information biases that matter†: dramatization, personalization, fragmentation, and authority-disor... Free Essays on Media Comparison Free Essays on Media Comparison Case Studies in Mass Political Communication The most important tool for any democracy is information. Because by definition the supreme authority within a democracy rests with the people, mass communication becomes an essential element of informed decision making by that aggregate authority. In this way, any manipulation or lack of factual information has serious negative implications for the ability of a body of people to act consciously on its own behalf. Only an informed citizenry can participate in the cognizant decision-making process necessary for the advancement of its own needs. The question then arises as to the current state of mass communication within democracies. Are the media that communicate on a mass scale fulfilling their roles as scrupulous disseminators of information? What biases exist that may affect how the information is presented? How do the effects of these biases translate into the idea of an informed citizenry? All of these inquiries tap into the wide-ranging social implications of mass media. What follows is an analysis of a selected group of American mass media outlets for the purpose of determining strengths, weaknesses, similarities, differences, and biases, all in the context of their social implications. Means The media analysis will focus on five mass media outlets, including both print and broadcast media, and will compare each outlet’s coverage based on two consecutive days of reporting on a particular ongoing issue or story. For the purposes of diversification, three categorically different topics shall be used, which can be classified as international, national, or local news, respectively. For each individual topic, two of the five sources will be compared and contrasted, and have their coverage of the topic examined in terms of framing, journalistic practices, and â€Å"the four information biases that matter†: dramatization, personalization, fragmentation, and authority-disor...

buy custom Ethical Decisions essay

buy custom Ethical Decisions essay Human beings make ethical decisions on a daily basis, where they have to make choices that affect their morality. This is as a result of the societal norms that govern our lives. Such norms determine what is good or evil, and as human beings we have to make these decisions on a regular basis. Definition Ethics, which is also, known as moral philosophy is a branch of philosophy that seeks to address questions of morality. These include concepts such as, right, wrong, good, bad, evil, virtue and justice (Badiou, 2001). Nabor (2003, p. 2) defines ethics as the study of the nature and morality of the human acts. This raises the question of what makes a moral action in the first place. Nabor (2003) further argues that study of ethics deals with types of questions, one critically normative and the other theoretical. The paper is based more on what is seen to be critically normative. Case study Consider a situation where a safety consultant in private practice who has experience working in the field for about two years. In one instance you get to consult for an organisation where workers' compensation cost for personnel in one of the buildings is extremely high. The consultant evaluates the situation and finds out that only restricted personnel are allowed in the building, hence little supervision for the management personnel. The consultant also discovers routine dumping of toxic substances in a nearby stream and disposal of large amounts of benzene in the same sewer. This leads to severe cases of heavy metal poisoning, and the workers have no sense of the health hazards. The consultant submits the report to the human resources director and informs the director about the case of metal poisoning. The director tells the consultant to keep quiet on those findings as they are the result of competitive pressure and promises regular consultancy work for the consultant. Discussion From the above scenario we can deduce a case of morality, which is within the realms of ethics. The consultant finds a problem in an organization, but is promised an increase in payment and future work if he keeps quiet on the case. Many people find themselves in this situation on a regular basis. The consultant finds himself in a situation where he has to make what Rae (1995) calls moral choice. He could choose to cooperate with the human resources director, and keep secret his findingss. This will be to the detriment of the innocent staff suffering the consequences of metal poisoning which they have no knowledge of. He could also opt to report the case to the relevant authority, in this case starting with the top management of the organization, or the legal authority that regulates the workers rights and agents monitoring environmental pollution. The consultant will have made an ethical decision in either way, including keeping quite on the problem. Ethics is concerned with the study of situations as the case study shows, where the consultant has to make a moral decision that will affect many people. Conclusion Ethics which is concerned with making moral decisions affects many people on a daily basis. This is where people have to make moral decisions that will affect both others and themselves. Such decisions are governed by the regulations within the society where one lives. Based on the case study described above, it is observed that the human resource director was aware of the hazardous conditions the staffs were working in, but was ready not to initiate any changes. On the other hand, the consultant who discovered the problem in his investigations had the duty and responsibility to alert the relevant authorities. Buy custom Ethical Decisions essay

ESL Phrases for Performing Well in Business Meetings

ESL Phrases for Performing Well in Business Meetings One of the most common requirements of business English is holding meetings in English. The following sections provide useful language and phrases for conducting meetings and making contributions to a meeting. Conducting a Meeting These phrases are useful if you need to run  a meeting. Opening Good morning/afternoon, everyone.If we are all here, lets get started / start the meeting / start. Welcoming and Introducing Please join me in welcoming (name of participant)Were pleased to welcome (name of participant)Id like to extend a warm welcome to (name of participant)Its a pleasure to welcome (name of participant)Id like to introduce (name of participant) Stating the Principal Objectives Were here today to ...Id like to make sure that we ...Our main aim today is to ...Ive called this meeting in order to ... Giving Apologies for Someone Who is Absent Im afraid.., (name of participant) cant be with us today. She is in...Unfortunately, (name of participant) ... will not be with us to day because he ...I have received apologies for absence from (name of participant), who is in (place). Reading the Minutes (notes) of the Last Meeting To begin with Id like to quickly go through the minutes of our last meeting.First, lets go over the report from the last meeting, which was held on (date)Here are the minutes from our last meeting, which was on (date) Dealing with Recent Developments Jack, can you tell us how the XYZ project is progressing?Jack, how is the XYZ project coming along?John, have you completed the report on the new accounting package?Has everyone received a copy of the Tate Foundation report on current marketing trends? Moving Forward So, if there is nothing else we need to discuss, lets move on to todays agenda.Shall we get down to business?Is there Any Other Business?If there are no further developments, Id like to move on to todays topic. Introducing the Agenda Have you all received a copy of the agenda?There are X items on the agenda. First, ... second, ... third, ... lastly, ...Shall we take the points in this order?If you dont mind, Id like to go in order today.skip item 1 and move on to item 3I suggest we take item 2 last. Allocating Roles (secretary, participants) (name of participant) has agreed to take the minutes.(name of participant), would you mind  taking the minutes?(name of participant) has kindly agreed to give us a report on ...(name of participant) will lead point 1, (name of participant) point 2, and (name of participant) point 3.(name of participant), would you mind taking notes today? Agreeing on the Ground Rules for the Meeting (contributions, timing, decision-making, etc.) We will first hear a short report on each point first, followed by a discussion of ...I suggest we go round the table first.Lets make sure we finish by ...Id suggest we ...There will be five minutes for each item.Well have to keep each item to 15 minutes. Otherwise well never get through. Introducing the First Item on the Agenda So, lets start with ...Id suggest we start with...Why dont we start with...So, the first item on the agenda isPete, would you like to kick off?Shall we start with ...(name of participant), would you like to introduce this item? Closing an Item I think that takes care of the first item.Shall we leave that item?Why dont we move on to...If nobody has anything else to add, lets ... Next Item Lets move onto the next itemNow that weve discussed X, lets now ...The next item on todays agenda is...Now we come to the question of. Giving Control to the Next Participant Id like to hand over to (name of participant), who is going to lead the next point.Next, (name of participant) is going to take us through ...Now, Id like to introduce (name of participant) who is going to ... Summarizing Before we close todays meeting, let me just summarize the main points.Let me quickly go over todays main points.To sum up, ...,.OK, why dont we quickly summarize what weve done today.In brief, ...Shall I go over the main points? Keeping the Meeting On Target (time, relevance, decisions) Were running short of time.Well, that seems to be all the time we have today.Please be brief.Im afraid weve run out of time.Im afraid thats outside the scope of this meeting.Lets get back on track, why dont we?Thats not really why were here today.Why dont we return to the main focus of todays meeting.Well have to leave that to another time.Were beginning to lose sight of the main point.Keep to the point, please.I think wed better leave that for another meeting.Are we ready to make a decision? Finishing Up Right, it looks as though weve covered the main items.If there are no other comments, Id like to wrap this meeting up.Lets bring this to a close for today.Is there Any Other Business? Suggesting and Agreeing on Time, Date and Place for the Next Meeting Can we set the date for the next meeting, please?So, the next meeting will be on ... (day), the . . . (date) of.. . (month) at ...Lets next meet on ... (day), the . . . (date) of.. . (month) at ... What about the following Wednesday? How is that? Thanking Participants for Attending Id like to thank Marianne and Jeremy for coming over from London.Thank you all for attending.Thanks for your participation. Closing the Meeting The meeting is finished, well see each other next ...The meeting is closed.I declare the meeting closed. Meeting Participation Vocabulary The following phrases are used to participate in a meeting. These phrases are useful for expressing your ideas and giving input during  a meeting. Getting the Chairpersons Attention (Mister/Madam) chairman.May I have a word?If I may, I think...Excuse me for interrupting.May I come in here? Giving Opinions Im positive that...I (really) feel that...In my opinion...The way I see things...If you ask me,... I tend to think that... Asking for Opinions Are you positive that...Do you (really) think that...(name of participant) can we get your input?How do you feel about...? Commenting Thats interesting.I never thought about it that way before.Good point!I get your point.I see what you mean. Agreeing I totally agree with you.Exactly!Thats (exactly) the way I feel.I have to agree with (name of participant). Disagreeing Unfortunately, I see it differently.Up to a point I agree with you, but...(Im afraid) I cant agree Advising and Suggesting Lets...We should...Why dont you....How/What about...I suggest/recommend that... Clarifying Let me spell out...Have I made that clear?Do you see what Im getting at?Let me put this another way...Id just like to repeat that... Requesting Information Please, could you...Id like you to...Would you mind...I wonder if you could... Asking for Repetition Im afraid I didnt understand that. Could you repeat what you just said?I didnt catch that. Could you repeat that, please?I missed that. Could you say it again, please?Could you run that by me one more time? Asking for Clarification I dont quite follow you. What exactly do you mean?Im afraid I dont quite understand what your are getting at.Could you explain to me how that is going to work?I dont see what you mean. Could we have some more details, please? Asking for Verification You did say next week, didnt you? (did is stressed)Do you mean that...?Is it true that...? Asking for Spelling Could you spell that, please?Would you mind spelling that for me, please? Asking for Contributions We havent heard from you yet, (name of participant).What do you think about this proposal?Would you like to add anything, (name of participant)?Has anyone else got anything to contribute?Are there any more comments? Correcting Information Sorry, I think you misunderstood what I said.Sorry, thats not quite right.Im afraid you dont understand what Im saying.Thats not quite what I had in mind.Thats not what I meant. Meeting Format Meetings generally follow a more or less similar structure and can be divided into the following parts: I - Introductions Opening the MeetingWelcoming and Introducing ParticipantsStating the Principal Objectives of a MeetingGiving Apologies for Someone Who is Absent II - Reviewing Past Business Reading the Minutes (notes) of the Last MeetingDealing with Recent Developments III - Beginning the Meeting Introducing the AgendaAllocating Roles (secretary, participants)Agreeing on the Ground Rules for the Meeting (contributions, timing, decision-making, etc.) IV - Discussing Items Introducing the First Item on the AgendaClosing an ItemNext ItemGiving Control to the Next Participant V - Finishing the Meeting SummarizingFinishing UpSuggesting and Agreeing  on Time, Date and Place for the Next MeetingThanking Participants for AttendingClosing the Meeting